Designing 
good products*
* Manifesto
Good products are conceived with an extremely ethical process involving inclusivity, accessibility & eco-consciousness.
- Years designing
- 10+
- Brands served
- 30+
- Markets: FR · LB · AE
- 03
- Renault
- AXA
- EDF
- Castorama
- Dior
- LVMH
- Sanofi
- Nissan
- Ubisoft
- Ladurée
- Bien’ici
- McDonald’s
- Ferrero
- Publicis
(01) About
I build design systems and e-commerce experiences that scale. Both turn complexity into clarity, empower teams and connect brands with people in meaningful, human ways.
- NowOct 2024 →
Bien’ici
Lead UX/UI Designer
Building the design system from scratch and making sure the experience stays consistent across every channel, B2C and B2B.
- In parallelSep 2023 →
WE Holding
Lead E-commerce Specialist
Growing Yamamay, Original Marines and Carpisa on Shopify, with over 10,000 SKUs per brand.
- Before2021–2024
Razorfish France
Senior UX Designer
Complex B2C and B2B products for Renault, AXA, EDF, Castorama, Dior and others.
What I do
(02) Expertise
- 01
Product Design & Design Systems
B2B, B2C, AI, Web3, SaaS and internal tools. My background in web development and my design system practice make collaboration with developers easy.
- 02
E-commerce growth
It started with my father’s brands and grew to more than 30 stores. I launch, run and optimise Shopify stores, from UX and SEO to analytics and conversion.
- 03
Accessibility thinking
I am deaf, so accessibility is personal to me. I audit, train and advise teams on inclusive design that goes further than the WCAG guidelines.
(03) Selected work
Things I’ve shipped
Eight case studies in real estate, mobility, energy, retail, AI and health, from discovery workshops to design systems in production.
Index
(04) All projects · 07
- 01 Bien’ici Design system from scratch Design system · B2C / B2B 2024 →
- 02 Renault The Originals Museum 3D · E-commerce 2021–23
- 03 Castorama Hello Casto AI assistant AI · Conversational 2023
- 04 EDF B2B energy platforms Design system · Dataviz 2022–24
- 05 Invivo Corporate website revamp Information architecture · Corporate 2022
- 06 Voilà.live Live events SaaS Streaming · Multi-user 2021–22
- 07 AXA Angel tele-consultation Research · Health 2021
Brands that trust me with their stores
I develop, deploy and run their stores, then train their teams to manage them on their own.
From vision to reality
(05) Process
- 01
Spark
Workshops, interviews and surveys to understand the vision.
- 02
Map
Market research, benchmarks and time spent with the audience.
- 03
Sketch
User flows, site maps, service blueprints and low-fi wireframes.
- 04
Build
Hi-fi prototypes and design systems, made with the developers.
- 05
Polish
Usability tests, A/B tests and heuristic reviews.
- 06
Launch
Tracking engagement and conversion, then iterating.
What people say about my work
(06) Reviews
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“We were very satisfied with Maurice’s work. In a short time and on schedule, he got to grips with a complex, technical and very specific use case (PMSI medical coding) to deliver a high-quality UX audit of our web application. Maurice is very professional, committed, a good listener and a really friendly person. It was a pleasure working with him.”
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“Curious, empathetic and passionate, Maurice is warm and easy-going and will fit perfectly into a team. He is comfortable with many exercises, from interviews to wireframes, expert reviews and exploratory surveys, and will pick the right methods for your constraints. With a strong grasp of accessibility, he will make your products usable by as many people as possible.”
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“Maurice is a rare talent. He is just as able to work on user research and strategy as to design user-centric services. He also has a great sense of aesthetics. He is highly motivated and motivating in a team, and is very good at questioning himself, which is part of his design thinking culture. He also loves sharing his knowledge in a clear, teaching way. Finally, what makes him stand out is that he fights to bring accessibility into design, and few people take on this “fight” or know how to today.”
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“Maurice has great empathy, which gives him a very good understanding of users, their expectations and the friction holding them back. Beyond user research, which he leads with proven methods, he also drives strategy and the delivery of solutions, digital or not. […]”
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“A great UX & Service Designer who not only fully masters design and user research methods and tools, but also brings a strategic vision to every topic and takes great care of his presentations. Curious, a good teacher and easy to work with. […]”
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“I loved working with Maurice on several projects at UserAdgents. Creative, curious and versatile, he has a critical mind and a very good knowledge of user experience. I hope you get the chance to work with him too. He will help you make your projects a success!”
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“Maurice is great to work with. He is a good communicator and committed to his projects.”